NATIONAL HORSEMAN PUBLISHING / BRAND & CREATIVE

National HorsemanBrand, Marketing & Editorial Design

I created advertising, marketing collateral, social campaigns, and branded apparel while leading editorial design for two equestrian magazines.

ADVERTISING • CAMPAIGNS • APPAREL

THE WORK / 2023–2025

Design across channels.

Working across two equestrian publications meant designing for readers, advertisers, and event partners. I balanced the goals of each brief with a consistent visual language across print, digital, and merchandise.

I collaborated with the Creative Director, editors, and sales teams through revisions and tight production schedules, turning creative concepts into accurate final deliverables.

ROLE

In-house Graphic Designer · Lead editorial contributor

TEAM

Creative Director · Editors · Sales · Advertisers

DISCIPLINES

Brand design · Advertising · Marketing · Editorial

DELIVERABLES

Campaigns · Apparel · Ads · Collateral · Magazines

01 Brand & Apparel

I created branded apparel and merchandise that carried the equestrian visual identity into customer-facing products.

02 Advertising & Marketing

I adapted client briefs into retail merchandising, advertorial content, destination features, promotional materials, and digital marketing assets.

Del Mar and Scottsdale destination guide spreads

UPHA National Conference feature and De Wet Family Farms winery spreads

03 Social Campaign

A ten-part social countdown brought a playful, audience-focused identity to a major equestrian event.

10 DAYS / 10 ALBUMS

One event.

Ten eras.

Inspired by pop-culture album eras, I built a flexible visual system with a distinct color, typography, and mood for each countdown post.

Each design needed to stand alone in the feed while still feeling like part of a cohesive event campaign.

SOCIAL CAMPAIGN · EVENT MARKETING · ART DIRECTION

04 Editorial & Retail Design

I designed retail gift guides and lifestyle features with polished typography and strong product storytelling.

Elevated Accessories and Lounge in Luxury gift guide

FEATURED EDITORIAL COMMISSION / ORRION FARMS

THE DESIGN APPROACH

Orrion Farms

The publisher shared a Vogue editorial spread as the reference. I translated its refined pacing, imagery, and typographic hierarchy into a distinctive feature for Orrion Farms.

RETAIL & LIFESTYLE EDITORIAL / GIFT GUIDES, MERCHANDISING & FEATURES

Magazine lifestyle and fashion spread collection

CLIENT CREATIVE / COLLABORATION

05 Client Collaboration

I partnered with advertisers and internal teams to clarify goals, manage feedback, and move creative from brief to approved delivery.

Client Briefs

I organized client copy, imagery, and priorities into clear, publication-ready advertisements.

Design for Print

I adapted designs for magazine ads, brochures, mailers, event banners, and social media.

Revisions

I handled last-minute changes and prepared accurate files for print and digital campaigns.

06 Magazine Production

I managed assigned layouts through fast production cycles, coordinating changing stories, advertiser edits, and press deadlines.

24+

MAGAZINE ISSUES / YEAR

200–600+

PAGES / FULL ISSUE

EQUESTRIAN PUBLICATIONS

01 / LAYOUT

Layout & Hierarchy

I used grids, typography, and pacing to organize dense editorial and advertising content.

02 / REVISION

Editorial Revisions

I coordinated with editors, sales, and the Creative Director as stories and ads changed.

03 / CLIENT WORK

Client Ads

I built or revised advertisements to customer requests, including deadline-day updates.

04 / PRESS

Press Preparation

I prepared page order and handoffs so stories, advertising, and late changes stayed aligned through press deadlines.

EDITORIAL PAGE LAYOUTS / FEATURES, INTERVIEWS & EVENT COVERAGE

Four magazine editorial pages: UPHA Chapter 5 feature, A House Divided column, Scholarships and Grants article, and Bit-Tex interview

PRODUCTION / PREPRESS

07 Prepress & Quality Control

I paginated magazine issues and helped review every page for copy, image quality, page numbers, and credits before print.

EDITORIAL / PRODUCTION

Final Press Review

For the final press handoff, I double-checked page flow, image quality, small-print details, and late corrections with the production team.

From late advertiser edits to special editions, accuracy and turnaround mattered equally.

Copy & spelling

Catch typos, awkward breaks, missing copy, and last-minute corrections.

Pagination

Check the running order, correct page numbers, and layout continuity.

Image quality

Look for pixelation, distortion, stretched photos, and export issues.

Credits & signatures

Verify photo credits, required signatures, and other tiny production details.

DESIGN SKILLS / EXPERIENCE

08 Creative Capabilities

A mix of commercial design and editorial experience gave me a practical approach to visual systems, audience-focused campaigns, and polished execution.

EXPERIENCE

Creative from brief to press.

I bring the same thinking to retail and digital work: create a recognizable visual direction, adapt it across touchpoints, and follow through on every detail before launch.

CORE SKILLS

Brand consistency & typography

Advertising & campaign design

Apparel & merchandise design

Client & team collaboration

Editorial & print production