LIVE CLIENT WEBSITE CASE STUDY · 2026
Nooma Wellness
Whole-body wellness, reintroduced with clarity and calm.
I redesigned and built Nooma Wellness as the practice expanded beyond chiropractic. I clarified the services, softened the visual tone, and made care easier to explore and book.
VIEW LIVE WEBSITEPROJECT TYPE
Wellness website redesign
ROLE
UX/UI + Visual Designer · Solo
SCOPE
Strategy · UX · copy · build
STATUS
Live client website · 2026
TOOLS
Figma · Base44
The Challenge
Problem
Nooma had grown beyond chiropractic, but the website still framed the practice around a single service. Its dark purple and teal treatment also felt dated for the softer wellness experience the brand had become.
THE BUSINESS EVOLVED. THE WEBSITE DIDN’T.
Solution
I repositioned the site around whole-body care, grouped five services into four clearer paths, and kept booking close to each decision.
SITE WALKTHROUGH · NOOMA WELLNESS
Before & After
BEFORE
Chiropractic-first
AFTER
Wellness-centered
Clearer Paths
I grouped five services into four patient-focused paths so people could understand the full practice before comparing individual treatments.
THE UX MOVE
One practice. Four clear paths.
The new structure reduced the number of choices patients had to interpret at once and gave future services a place to grow.
BEFORE
Scattered services
Each offering read like a separate addition instead of one connected care model.
01 Gonstead Chiropractic
02 Massage Therapy
03 Nutrition Support
04 Red Light Therapy
05 Dry Needling
MORE SERVICES. NO CLEAR SYSTEM.
AFTER
One connected system
I grouped the full offer into four patient-facing paths with shared language and a consistent page structure.
• Chiropractic
Family + precision care
• Massage
Recovery + relief
• Nutrition
Whole-body support
• Therapies
Red light + dry needling
CONTENT ARCHITECTURE · SERVICE DISCOVERY
Patients could understand how the services fit together before opening an individual treatment page.
Calm by Design
I kept Nooma’s recognizable purple and teal, but softened both into lighter tones so the redesign felt fresher and calmer without losing the existing brand identity.
DESIGN INTENT
The visual system needed to feel credible enough for clinical care and soft enough for wellness. I moved away from the old dark purple and teal treatment, using lighter versions of the same brand colors, generous spacing, and close-cropped imagery to modernize the site without making it feel like a different brand.
COLOR PALETTE
#F5F0FA
Soft Lavender
#DCEFEB
Mist Teal
#7A6FA8
Muted Purple
#2F6F73
Deep Teal
#FFFFFF
White
TYPOGRAPHY
Display + headings
Body, labels, UI
UI STYLING NOTES
• Rounded cards, airy spacing
• Consistent thin-line icons
• Close-cropped wellness imagery
Built to Adapt
I designed one content hierarchy for both breakpoints, then changed emphasis by screen size instead of creating separate experiences.
DESKTOP HOMEPAGE
MOBILE HOMEPAGE
RESPONSIVE SYSTEM · DESKTOP + MOBILE
Final design decisions
01
Homepage
PURPOSE
The homepage leads with whole-body wellness so chiropractic no longer defines the entire practice.
HOMEPAGE HERO · DESKTOP
SERVICES OVERVIEW
GONSTEAD CHIROPRACTIC CARE
02
Services overview
PURPOSE
The service overview lets patients choose a care path before comparing individual treatments.
03
Responsive services page
PURPOSE
The responsive service layout keeps all four paths visible without turning the page into a long list.
SERVICES MENU · IPAD
04
New patient journey
PURPOSE
Booking stays close to service information so the next step is available when patients are ready.
NEW PATIENT JOURNEY · DESKTOP
NEW PATIENT CTA · MOBILE
FULL PAGE IN MOTION · NOOMA WELLNESS
Made for Mobile
Because many new patients arrive on mobile, I shortened the path from service discovery to booking and kept the primary action within easy reach.
MOBILE EXPERIENCE IN MOTION · NOOMA WELLNESS
Now Live
I led the project from positioning and content architecture through copy, responsive design, build, and launch.
2026
Live client website
5
Services organized into four patient-facing paths
Desktop + Mobile
Responsive from the start
Live
Strategy, copy, design + build
The system now supports Nooma’s broader wellness positioning while staying simple enough to grow with the practice.
LIVE CLIENT WEBSITE · NOOMA WELLNESS
LIVE SITE · NOOMA WELLNESS
What I Learned
01
Positioning matters.
Changing the content hierarchy changed how the practice was perceived before a patient ever booked.
02
Mobile changes the writing.
Designing mobile early forced clearer labels, shorter copy, and stronger priorities.
03
Trust is visual.
Photography, spacing, and tone carried as much trust as the service copy.
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