LIVE CLIENT WEBSITE CASE STUDY · 2026

Nooma

Whole-body wellness, reintroduced with clarity and calm.

I redesigned and built Nooma Wellness as the practice expanded beyond chiropractic. I clarified the services, softened the visual tone, and made care easier to explore and book.

VIEW LIVE WEBSITE

PROJECT TYPE

Wellness website redesign

ROLE

UX/UI + Visual Designer · Solo

SCOPE

Strategy · UX · copy · build

STATUS

Live client website · 2026

TOOLS

Figma · Base44

Nooma Wellness redesigned website across laptop, phone, and tablet

The Challenge

Problem

The website still told a chiropractic-first story, even as Nooma had grown into a broader wellness practice.

THE BUSINESS EVOLVED. THE WEBSITE DIDN’T.

Solution

I rebuilt the experience around whole-body care, grouped five services into clear paths, and made booking easier on every screen.

Before & After

BEFORE

Chiropractic-first

Original Nooma Wellness website shown on a laptop

AFTER

Wellness-centered

Redesigned Nooma Wellness website shown on a laptop

Clearer Paths

I reorganized five services into four focused paths so patients could understand Nooma faster.

THE UX MOVE

One practice. Four clear paths.

A simpler structure made the full wellness offer easier to scan, explain, and grow.

BEFORE

Scattered services

Each offering read like a separate addition instead of one connected care model.

01 Gonstead Chiropractic
02 Massage Therapy
03 Nutrition Support
04 Red Light Therapy
05 Dry Needling

MORE SERVICES. NO CLEAR SYSTEM.

AFTER

One connected system

I grouped the full offer into four paths with a consistent structure and clearer language.

Chiropractic

Family + precision care

Massage

Recovery + relief

Nutrition

Whole-body support

Therapies

Red light + dry needling

CONTENT ARCHITECTURE · SERVICE DISCOVERY

The structure became easier to understand before any patient reached a service page.

Calm by Design

Nooma’s purple and teal were softened into a calmer digital system.

DESIGN INTENT

Warm, modern, and easy to navigate. The system balances clinical credibility with a softer wellness feel.

COLOR PALETTE

#F5F0FA

Soft Lavender

#DCEFEB

Mist Teal

#7A6FA8

Muted Purple

#2F6F73

Deep Teal

#FFFFFF

White

TYPOGRAPHY

Cormorant Garamond

Display + headings

DM Sans

Body, labels, UI

UI STYLING NOTES

Rounded cards, airy spacing

Consistent thin-line icons

Close-cropped wellness imagery

Built to Adapt

Desktop gives the story. Mobile keeps care easy to explore.

Nooma homepage shown on a MacBook Pro and iPhone

Four Nooma Wellness mobile screens shown side by side

Key Screens

Homepage

PURPOSE

Positions Nooma as a whole-body wellness center, not only chiropractic.

HOMEPAGE HERO · DESKTOP

Nooma services overview shown on an iPad

SERVICES OVERVIEW · IPAD

Nooma services navigation shown on a mobile phone

SERVICES MENU · MOBILE

Services overview

PURPOSE

Helps patients compare care options quickly.

Responsive services page

PURPOSE

Keeps the full service menu clear and easy to scan on larger screens.

Nooma responsive services page shown on an iMac

SERVICES MENU · DESKTOP

New patient journey

PURPOSE

Keeps the next step close without feeling pushy.

Nooma Gonstead methodology and visit expectations shown on iPad

Made for Mobile

Many new patients arrive from search, referrals, or social, often on mobile.

Full-width composition of Nooma Wellness mobile screens

Design With Purpose

I made every choice to help patients understand care and know what to do next.

Whole-body first

I led with wellness, not only chiropractic.

Gonstead, simplified

I explained the method in clear, approachable language.

Clear service paths

I gave every service a clear entry point and next step.

Softer visual tone

I softened the palette, opened the spacing, and kept imagery personal.

Nooma phone screens showing services, family care, and mission

SERVICES, FAMILY CARE & MISSION

Nooma mobile screens showing massage therapy, conditions treated, and nutritional supplements

MASSAGE, DRY NEEDLING & SUPPLEMENTS

Now Live

I designed, wrote, and built the new Nooma website from strategy through launch.

2026

Live client website

Core services organized around wellness

Desktop + Mobile

Responsive from the start

Live

Strategy, copy, design + build

The final site gives Nooma room to grow without losing the personal care behind the brand.

LIVE CLIENT WEBSITE · NOOMA WELLNESS

Nooma live website shown on MacBook and iPhone

LIVE SITE · NOOMA WELLNESS

What I Learned

Positioning matters.

A site can shift perception before a patient ever books.

Mobile changes the writing.

Shorter copy and clearer hierarchy make care easier to understand.

Trust is visual.

Soft photography, spacing, and tone help wellness feel approachable.

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editorial. digital. refined.

Strong structure, intuitive flow, and an editorial eye across UX/UI, web, and visual design.

ABOUT CONTACT

amysrnka@gmail.com

Charlotte, NC · Remote / hybrid-friendly